4.9 on Google · 387+ reviews

Affordable
family dentistry in Midtown East.

NYC Dental Center is an independent neighborhood practice on East 39th Street — a short walk from Grand Central. Honest pricing, friendly staff, and complete general, family, and restorative care for every patient.

Cash discounts availableMany PPO plans acceptedSteps from Grand CentralWalk-in inquiries welcome
Bright modern dental clinic interior with soft blue accents

Next available

Tomorrow, 9:00 AM

Dr. Dana, dentist at NYC Dental Center, reviewing patient notes

20+

years caring for NYC smiles

About the practice

A small, trusted
Midtown East dentist.

NYC Dental Center (legally Dr. Dana Dental & Co. P.C.) has served the Murray Hill and Midtown East community since 2007. Led by Dr. Shaul Hubscher, DDS — a graduate of the NYU College of Dentistry — we focus on accessible, routine, and family-friendly dentistry without the corporate-clinic feel.

Patients tell us they appreciate the friendly front desk, the honest treatment recommendations, and the quick, efficient visits. We're proud to be the neighborhood dentist commuters and locals quietly rely on.

20+

years in practice

Midtown East

Murray Hill location

Mon–Fri

9 AM – 5 PM hours

Cash

discounts available

Services

Everything your smile needs, under one roof.

Cosmetic, general, and restorative dentistry — delivered with the precision and patience your smile deserves.

General & Preventive

Routine exams, gentle cleanings, digital X-rays, fluoride and sealants to keep your smile healthy year after year.

Family Dentistry

Friendly, judgment-free care for every age — kids, parents, and grandparents all welcome at one trusted Midtown office.

Restorative Care

Tooth-colored fillings, crowns, bridges, and dentures to restore comfort, function, and confidence in your bite.

Root Canals & Periodontal

Endodontic (root canal) and gum-disease treatments performed in-office with a calm, conservative approach.

Cosmetic Options

Whitening, veneers, and Invisalign clear aligners for patients who want a refreshed, natural-looking smile.

Emergency Visits

Toothache, broken filling, or lost crown? Call us — we make room for urgent dental concerns whenever possible.

Why patients choose us

A practice built around how you actually want to be treated.

No assembly-line dentistry. No surprise bills. Just thoughtful, accessible care in a space that respects your time, your body, and your identity.

Patient with bright confident smile

Affordable Care

Honest pricing with cash discounts available. We accept many PPO insurance plans and major payment methods.

Steps from Grand Central

Right on East 39th Street in Midtown East — easy walk from Grand Central and most subway and bus lines.

20+ Years of Trust

Led by Dr. Shaul Hubscher, DDS (NYU College of Dentistry, 2006). An established independent neighborhood practice.

Real One-on-One Time

A small, focused team means you're treated by name — not rushed through an assembly-line corporate clinic.

Honest Recommendations

Patients consistently praise our staff for being friendly, efficient, and never up-selling unnecessary treatment.

Easy to Book

Phone-first scheduling with quick callbacks. New patients and walk-in inquiries are always welcome.

Patient stories

Loved by 387+ patients across NYC.

4.9

Verified
Google reviews
a month ago

"My experience with Dr Lee and staff has been exceptional. Great dental chair-side manners — makes you feel comfortable and explains everything thoroughly. Highly recommend."

AD

Aleid Diaz

4 months ago

"I had a great experience at this dental clinic. The staff is professional, friendly, and genuinely caring. The dentist explained the procedure clearly and made sure I was comfortable the entire time."

KT

Kevin Turner

a month ago

"The staff was super helpful and kind. I trusted them to do my procedure and they talked me through everything to make sure I was comfortable! Will definitely come back here."

KH

Krysten Harris

a month ago

"Easy appointment booking, and Dr. Lee did a great job. I was able to get an appointment within 2 weeks of calling. Would go back."

LD

Leah Danforth

11 months ago

"Dr Li & Beatrice at the front desk were amazing!! Dr Li was really quick and thorough. He was sweet and caring, explained everything and made sure I felt comfortable. 10/10 would recommend."

LP

Lauren Parker

a month ago

"Love doctor Li — he's so calm and professional, and best of all: non-judgmental! Totally recommend him and his wonderful staff!!!"

JL

Joana Lima Dos Santos

5 months ago

"I had an amazing experience and received excellent dental care — 3 root canals, 3 crowns, and outstanding quality."

DP

Darrell Patterson

a month ago

"I'm very satisfied with the service. They are professional, respectful, and take the time to explain everything clearly. I highly recommend them!"

JD

Jean Danou Merinotte

a month ago

"My experience with Dr Lee and staff has been exceptional. Great dental chair-side manners — makes you feel comfortable and explains everything thoroughly. Highly recommend."

AD

Aleid Diaz

4 months ago

"I had a great experience at this dental clinic. The staff is professional, friendly, and genuinely caring. The dentist explained the procedure clearly and made sure I was comfortable the entire time."

KT

Kevin Turner

a month ago

"The staff was super helpful and kind. I trusted them to do my procedure and they talked me through everything to make sure I was comfortable! Will definitely come back here."

KH

Krysten Harris

a month ago

"Easy appointment booking, and Dr. Lee did a great job. I was able to get an appointment within 2 weeks of calling. Would go back."

LD

Leah Danforth

11 months ago

"Dr Li & Beatrice at the front desk were amazing!! Dr Li was really quick and thorough. He was sweet and caring, explained everything and made sure I felt comfortable. 10/10 would recommend."

LP

Lauren Parker

a month ago

"Love doctor Li — he's so calm and professional, and best of all: non-judgmental! Totally recommend him and his wonderful staff!!!"

JL

Joana Lima Dos Santos

5 months ago

"I had an amazing experience and received excellent dental care — 3 root canals, 3 crowns, and outstanding quality."

DP

Darrell Patterson

a month ago

"I'm very satisfied with the service. They are professional, respectful, and take the time to explain everything clearly. I highly recommend them!"

JD

Jean Danou Merinotte

a year ago

"Amazing experience! Booking was a breeze — I got in within 24 hours. Beatrice at the front desk was so kind and hospitable, and her playlist made the wait even better. Ana was wonderful too."

MH

Malika Hodge

a month ago

"Excellent doctor and staff, so nice and empathetic. I have been coming to this clinic for 2 years."

VA

Valeria Alvarez

5 months ago

"The staff and doctors were very pleasant, patient and caring. They made me very comfortable. I would refer them to my family and friends."

PG

Phillip Gallop

a year ago

"Beatrice and Anna were friendly and helpful — made my first visit a positive experience. Dr. Hubscher, I especially appreciate how you explained the treatment options."

LS

Lydia S.

a year ago

"Absolute professionals from front desk to dentist chair. Beatrice is an entire vibe! Personable, friendly, and great with patients. Dr. Lee is super professional too."

RG

Renita Goldman

a year ago

"Dr. Li is amazing. He was very gentle and talked me through the whole process. So happy with the service, I highly recommend him. A well-run practice!"

AM

Adama Maitland

a year ago

"Had my first appointment today with Dr. Li who was genuinely kind & informative. I'm someone who's always felt nervous visiting dentists and he was very patient with me!"

MD

Mariah DeJesus

a year ago

"Receptionist Beatrice is amazing!!! She received us kindly and was very accommodating, answering all our questions. We were treated so warmly during our first dental cleaning."

LD

Lolivone De La Rosa

a year ago

"Amazing experience! Booking was a breeze — I got in within 24 hours. Beatrice at the front desk was so kind and hospitable, and her playlist made the wait even better. Ana was wonderful too."

MH

Malika Hodge

a month ago

"Excellent doctor and staff, so nice and empathetic. I have been coming to this clinic for 2 years."

VA

Valeria Alvarez

5 months ago

"The staff and doctors were very pleasant, patient and caring. They made me very comfortable. I would refer them to my family and friends."

PG

Phillip Gallop

a year ago

"Beatrice and Anna were friendly and helpful — made my first visit a positive experience. Dr. Hubscher, I especially appreciate how you explained the treatment options."

LS

Lydia S.

a year ago

"Absolute professionals from front desk to dentist chair. Beatrice is an entire vibe! Personable, friendly, and great with patients. Dr. Lee is super professional too."

RG

Renita Goldman

a year ago

"Dr. Li is amazing. He was very gentle and talked me through the whole process. So happy with the service, I highly recommend him. A well-run practice!"

AM

Adama Maitland

a year ago

"Had my first appointment today with Dr. Li who was genuinely kind & informative. I'm someone who's always felt nervous visiting dentists and he was very patient with me!"

MD

Mariah DeJesus

a year ago

"Receptionist Beatrice is amazing!!! She received us kindly and was very accommodating, answering all our questions. We were treated so warmly during our first dental cleaning."

LD

Lolivone De La Rosa

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Visit us

On East 39th Street.

216 East 39th Street, Suite 1

New York, NY 10016

Get directions

(646) 861-3070

Mon–Fri front desk

Opening hours

  • Monday9:00 AM – 5:00 PM
  • Tuesday9:00 AM – 5:00 PM
  • Wednesday9:00 AM – 5:00 PM
  • Thursday9:00 AM – 5:00 PM
  • Friday9:00 AM – 5:00 PM
  • SaturdayClosed
  • SundayClosed
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